RCM
Coastal Imaging Group
Discovery · $145K ARR · 84 days in stage
Inflated
Deal Truth
29
MEDDPICC breakdown
Metrics30
Economic Buyer15
Decision Criteria25
Decision Process20
Paper Process18
Identify Pain55
Champion38
Competition22
Momentum
- Days in stage84
- Close-date pushes2×
- Last activity38d ago
- Velocity vs segment22%
Stakeholder engagement
- Tara LynchOffice Manager38d ago
Email engagement (last 14d)
Touches
0
Reply rate
0%
Exec thread
Cold
Missing MEDDPICC · do this next
- · All eight MEDDPICC areas insufficient
Recommended next action
Disqualify or hand off to SDR re-nurture queue.
PipelineIQ assessment
- →No exec engagement in 38 days; only contact is an office manager.
- →Discovery for 84 days with no progression.
- →MEDDPICC fundamentally incomplete across all dimensions.