Denial Management

Pacific Surgical Partners

Evaluation · $195K ARR · 18 days in stage

Real

Deal Truth

78

MEDDPICC breakdown

Metrics85
Economic Buyer72
Decision Criteria80
Decision Process75
Paper Process60
Identify Pain90
Champion88
Competition70

Buying signals

  • +ROI model agreed
  • +Procurement intro scheduled

Momentum

  • Days in stage18
  • Close-date pushes0×
  • Last activity2d ago
  • Velocity vs segment105%

Stakeholder engagement

  • Anita KrishnanDirector of RCM2d ago
  • Rob MarianiCFO9d ago
  • Tim WalshBilling Manager3d ago

Recent calls · with intelligence

  • ROI model walkthroughpositive

    May 15 · 38 min · Anita Krishnan, Rob Mariani, Sarah Chen

    • →Rob accepted the 11-month payback model
    • →Anita committed to introducing procurement next week

Email engagement (last 14d)

Touches

7

Reply rate

71%

Exec thread

Active

Recommended next action

Send procurement onboarding doc + schedule mutual action plan review.

PipelineIQ assessment

  • →Champion is mobilizing internally; Economic Buyer has bought into ROI model.
  • →Stage velocity 5% above benchmark.
  • →All eight MEDDPICC areas above 60%.